Les 100 plus grosses marques mondiales 2011

Voici le classement 2011 des 100 plus grosses marques globales, réalisé par Interbrand (Voir le classement 2010). Ce qu’on y remarque :

  •  3 nouvelles marques (Nissan, John Deere, HTC)
  • un énorme bond d’Apple qui saute de la 17ème à la 8ème place, intégrant ainsi le top 10
  • l’avance de Coca Cola se réduit (plus que 2 millards vs 6 en 2010

 

LE CLASSEMENT 2011

Rang Rang précédent Marque Région/Pays Secteur Valeur de la marque (M$) Évolution de la valeur
1 1 United States Beverages 71,861 2%
2 2 United States Business Services 69,905 8%
3 3 United States Computer Software 59,087 -3%
4 4 United States Internet Services 55,317 27%
5 5 United States Diversified 42,808 0%
6 6 United States Restaurants 35,593 6%
7 7 United States Electronics 35,217 10%
8 17 United States Electronics 33,492 58%
9 9 United States Media 29,018 1%
10 10 United States Electronics 28,479 6%
11 11 Japan Automotive 27,764 6%
12 12 Germany Automotive 27,445 9%
13 14 United States Business Services 25,309 9%
14 8 Finland Electronics 25,071 -15%
15 15 Germany Automotive 24,554 10%
16 13 United States FMCG 23,997 3%
17 19 South Korea Electronics 23,430 20%
18 16 France Luxury 23,172 6%
19 20 Japan Automotive 19,431 5%
20 22 United States Business Services 17,262 16%
21 21 Sweden Apparel 16,459 2%
22 23 United States Beverages 14,590 4%
23 24 United States Financial Services 14,572 5%
24 26 Germany Business Services 14,542 14%
25 25 United States Sporting Goods 14,528 6%
26 36 United States Internet Services 12,758 32%
27 31 United States Transportation 12,536 6%
28 29 United States Financial Services 12,437 1%
29 30 United States Alcohol 12,252 0%
30 27 Switzerland Beverages 12,115 -5%
31 28 Sweden Home Furnishings 11,863 -5%
32 32 United Kingdom Financial Services 11,792 2%
33 33 Japan Electronics 11,715 2%
34 35 United States FMCG 11,372 3%
35 34 Japan Electronics 9,880 -13%
36 43 United States Internet Services 9,805 16%
37 39 Canada Media 9,515 6%
38 37 United States Financial Services 9,091 -3%
39 44 Italy Luxury 8,763 5%
40 45 France FMCG 8,699 9%
41 42 Netherlands Electronics 8,658 0%
42 40 United States Financial Services 8,620 -3%
43 41 United States Electronics 8,347 -6%
44 48 Spain Apparel 8,065 8%
45 47 United States Business Services 8,005 7%
46 49 Germany Diversified 7,900 8%
47 53 Germany Automotive 7,857 14%
48 38 Japan Electronics 7,731 -14%
49 46 United States FMCG 7,609 1%
50 50 United States Automotive 7,483 4%
51 51 United States FMCG 7,127 3%
52 58 France FMCG 6,936 9%
53 56 France Financial Services 6,694 0%
54 52 United States Financial Services 6,634 -4%
55 57 Switzerland FMCG 6,613 1%
56 54 Canada Electronics 6,424 -5%
57 59 United States Electronics 6,414 5%
58 55 United States Media 6,383 -5%
59 63 Germany Automotive 6,171 13%
60 62 Germany Sporting Goods 6,154 12%
61 65 South Korea Automotive 6,005 19%
62 60 United States Restaurants 5,902 1%
63 61 United States Beverages 5,604 -3%
64 70 United States Diversified 5,598 19%
65 64 United States FMCG 5,376 6%
66 69 France Luxury 5,356 12%
67 67 Germany Financial Services 5,345 9%
68 68 Spain Financial Services 5,088 5%
69 73 Japan Electronics 5,047 16%
70 77 France Luxury 4,781 18%
71 71 United States FMCG 4,672 3%
72 72 Germany Automotive 4,580 4%
73 76 United States Luxury 4,498 9%
74 81 Netherlands Energy 4,483 12%
75 82 United States Financial Services 4,478 12%
76 66 United States Internet Services 4,413 -11%
77 79 France Alcohol 4,383 9%
78 78 United States Alcohol 4,319 7%
79 74 United Kingdom Financial Services 4,259 1%
80 88 United States Computer Software 4,170 15%
81 83 United States Restaurants 4,092 3%
82 80 Switzerland Financial Services 4,090 2%
83 75 United States FMCG 4,072 -2%
84 84 United States Apparel 4,040 2%
85 90 United States Diversified 3,945 10%
86 85 Mexico Alcohol 3,924 2%
87 87 Germany FMCG 3,883 4%
88 92 United Kingdom Alcohol 3,842 8%
89 89 United Kingdom Alcohol 3,841 6%
90 NEW Japan Automotive 3,819 N/A
91 93 Netherlands Alcohol 3,809 8%
92 86 Switzerland Financial Services 3,799 0%
93 95 Italy Luxury 3,794 10%
94 94 Switzerland Financial Services 3,769 8%
95 100 United Kingdom Luxury 3,732 20%
96 97 United States Restaurants 3,663 10%
97 NEW United States Diversified 3,651 N/A
98 NEW Taiwan Electronics 3,605 N/A
99 91 Italy Automotive 3,591 1%
100 98 United States Automotive 3,512 7%

FOCUS CONTINENTS

Une fois n’est pas coutume, le classement est largement dominé par l’Amérique aussi bien en nombre de marques qu’en terme de capitalisation en millions de dollars. Le continent Pacifico Asiatique n’est peu être pas très bien représenté en terme de nombres de marques mais celles-ci ont une capitalisation plus importante ramené à chaque marque. (USA : 1,2; Europe : 0,7 et Asie/Pacifique : 1,1)

FOCUS SECTEURS

Du point de vue des secteurs : 4 activités sortent du lot. Il s’agit de la finance, de l’électronique, de l’automobile et des produits de grande consommation.

Retrouvez le dossier complet sur le site d’Interbrand.




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